Last updated: 13 November 2026
Smartcox Services LLC (“we”, “us”, “our”) operates the online store Brico Outlet Tools at bricomax.co.uk (the “Store”). This Privacy Policy explains how we collect, use and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).
1. Data controller
Smartcox Services LLC, a limited liability company registered in the State of New Mexico, United States, with its business address at 4111 Hollowtrail Drive, Tampa, FL 33624, United States, is the data controller of your personal data. You can contact us at Bricooutlet@proton.me.
2. Data we collect
- Identity and contact data: name, email address, phone number.
- Delivery and billing data: delivery address, billing address.
- Order data: products purchased, order value, order history.
- Payment data: payments are processed by secure third-party payment providers. We do not store your full card details.
- Technical data: IP address, browser type, device information, pages visited and cookies.
- Communications: messages you send us by email or through the Store.
3. How and why we use your data
- To process and deliver your orders, handle payments and manage refunds (performance of a contract).
- To respond to your enquiries and provide customer support (contract and legitimate interests).
- To meet tax, accounting and legal obligations (legal obligation).
- To prevent fraud and keep the Store secure (legitimate interests).
- To improve the Store and understand how it is used (legitimate interests or consent where required for cookies).
- To send you marketing emails, only where you have opted in (consent). You can unsubscribe at any time.
4. Sharing your data
We share your data only with service providers who help us run the Store, including our website hosting and e-commerce providers (Hostinger and WooCommerce), payment providers, delivery and logistics partners, email and analytics providers, and professional advisers. We also disclose data where required by law. We do not sell your personal data. Some providers may process data outside the UK; where this happens, we ensure appropriate safeguards are in place.
International transfers. Smartcox Services LLC is based in the United States, and some of our service providers (such as hosting, payment and email providers) may process your data outside the United Kingdom. Where your personal data is transferred outside the UK, we rely on an adequacy decision or on appropriate safeguards, such as the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses.
5. Data retention
We keep your personal data only as long as necessary for the purposes above and to meet legal requirements, including UK tax and accounting rules. Marketing data is kept until you withdraw consent.
6. Your rights
Under UK data protection law you have the right to access, correct or erase your data, restrict or object to processing, data portability, and to withdraw consent at any time. To exercise these rights, email Bricooutlet@proton.me. We will respond within one month.
7. Complaints
If you are unhappy with how we handle your data, please contact us first. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.
8. Cookies
The Store uses cookies that are essential for it to work (such as the shopping cart and checkout) and, with your consent, analytics and marketing cookies. You can manage or block cookies in your browser settings or through the cookie banner.
9. Security and children
We use appropriate technical and organisational measures to protect your data. The Store is not intended for children under 13 and we do not knowingly collect their data.
10. Changes to this policy
We may update this Privacy Policy from time to time. The latest version will always be published on the Store with its date.